{"id":7041,"date":"2025-10-18T01:21:54","date_gmt":"2025-10-18T01:21:54","guid":{"rendered":"https:\/\/tekedynamic.com\/th\/?post_type=awsm_job_openings&p=7041"},"modified":"2025-10-28T15:50:53","modified_gmt":"2025-10-28T15:50:53","slug":"digital-marketing-specialist","status":"publish","type":"awsm_job_openings","link":"https:\/\/tekedynamic.com\/th\/careers\/digital-marketing-specialist\/","title":{"rendered":"Digital Marketing Specialist"},"content":{"rendered":"\n

Key Responsibilities<\/strong><\/h3>\n\n\n\n
    \n
  1. Digital Campaign Strategy<\/strong>:\n
      \n
    • Develop and execute data-driven digital marketing strategies to promote ADAS technologies, features, and benefits.<\/li>\n\n\n\n
    • Plan and implement campaigns across platforms such as social media, search engines, email, and automotive industry portals.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Content Development<\/strong>:\n
        \n
      • Create and oversee the production of digital content, including blogs, videos, infographics, white papers, case studies, and webinars, to highlight ADAS features and innovations.<\/li>\n\n\n\n
      • Collaborate with product and engineering teams to ensure technical accuracy in content.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • SEO and SEM<\/strong>:\n
          \n
        • Optimize website and landing pages for search engines to increase visibility and attract qualified leads.<\/li>\n\n\n\n
        • Manage paid search campaigns (Google Ads, Bing Ads) and track performance metrics.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Social Media Management<\/strong>:\n
            \n
          • Develop and manage social media campaigns on platforms like LinkedIn, Twitter, Facebook, and Instagram.<\/li>\n\n\n\n
          • Engage with followers, respond to queries, and create a strong online presence for the brand.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Branding and Awareness<\/strong>:\n
              \n
            • Position the organization as a leader in ADAS technologies through consistent messaging and innovative campaigns.<\/li>\n\n\n\n
            • Collaborate with industry influencers, automotive forums, and publications to expand brand reach.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Analytics and Reporting<\/strong>:\n
                \n
              • Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics.<\/li>\n\n\n\n
              • Use tools like Google Analytics, HubSpot, or Adobe Analytics to provide actionable insights and recommendations.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Lead Generation<\/strong>:\n
                  \n
                • Create and manage campaigns focused on capturing leads through gated content, webinars, and downloadable resources.<\/li>\n\n\n\n
                • Nurture leads through email marketing and remarketing strategies.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Event Promotion<\/strong>:\n
                    \n
                  • Promote the organization\u2019s presence at industry events, expos, and webinars focused on ADAS and automotive technologies.<\/li>\n\n\n\n
                  • Develop pre- and post-event digital campaigns to maximize visibility and engagement.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

                    Qualifications<\/strong><\/h3>\n\n\n\n
                      \n
                    • Education<\/strong>:\n
                        \n
                      • Bachelor\u2019s degree in Marketing, Digital Marketing, Communications, or a related field.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                      • Experience<\/strong>:\n
                          \n
                        • 3\u20135 years of experience in digital marketing, preferably in the automotive or technology sector.<\/li>\n\n\n\n
                        • Familiarity with ADAS technologies and automotive industry trends is a plus.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                          Required Skills<\/strong><\/h3>\n\n\n\n
                            \n
                          1. Technical Knowledge<\/strong>:\n
                              \n
                            • Understanding of ADAS features and their relevance to safety, convenience, and autonomous driving.<\/li>\n\n\n\n
                            • Ability to translate complex technical concepts into engaging content.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                            • Digital Marketing Expertise<\/strong>:\n
                                \n
                              • Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, SEMrush, and Mailchimp.<\/li>\n\n\n\n
                              • Strong understanding of SEO, PPC, and social media algorithms.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                              • Content Creation<\/strong>:\n
                                  \n
                                • Skills in creating and curating high-quality, compelling content tailored to technical and non-technical audiences.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                • Data Analytics<\/strong>:\n
                                    \n
                                  • Ability to analyze campaign performance metrics and optimize strategies based on insights.<\/li>\n\n\n\n
                                  • Knowledge of A\/B testing and ROI analysis.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                  • Communication<\/strong>:\n
                                      \n
                                    • Strong written and verbal communication skills to collaborate with cross-functional teams and external stakeholders.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                    • Project Management<\/strong>:\n
                                        \n
                                      • Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

                                        <\/p>\n","protected":false},"excerpt":{"rendered":"

                                        Key Responsibilities Qualifications Required Skills<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":[],"class_list":["post-7041","awsm_job_openings","type-awsm_job_openings","status-publish","hentry","job-category-adas","job-type-marketing","job-location-bangkok","job-location-chiangmai","job-location-kuala-lumpur","job-location-jakarta"],"_links":{"self":[{"href":"https:\/\/tekedynamic.com\/th\/wp-json\/wp\/v2\/awsm_job_openings\/7041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tekedynamic.com\/th\/wp-json\/wp\/v2\/awsm_job_openings"}],"about":[{"href":"https:\/\/tekedynamic.com\/th\/wp-json\/wp\/v2\/types\/awsm_job_openings"}],"author":[{"embeddable":true,"href":"https:\/\/tekedynamic.com\/th\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/tekedynamic.com\/th\/wp-json\/wp\/v2\/media?parent=7041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}