1. Digital Campaign Strategy:
    • Develop and execute data-driven digital marketing strategies to promote ADAS technologies, features, and benefits.
    • Plan and implement campaigns across platforms such as social media, search engines, email, and automotive industry portals.
  2. Content Development:
    • Create and oversee the production of digital content, including blogs, videos, infographics, white papers, case studies, and webinars, to highlight ADAS features and innovations.
    • Collaborate with product and engineering teams to ensure technical accuracy in content.
  3. SEO and SEM:
    • Optimize website and landing pages for search engines to increase visibility and attract qualified leads.
    • Manage paid search campaigns (Google Ads, Bing Ads) and track performance metrics.
  4. Social Media Management:
    • Develop and manage social media campaigns on platforms like LinkedIn, Twitter, Facebook, and Instagram.
    • Engage with followers, respond to queries, and create a strong online presence for the brand.
  5. Branding and Awareness:
    • Position the organization as a leader in ADAS technologies through consistent messaging and innovative campaigns.
    • Collaborate with industry influencers, automotive forums, and publications to expand brand reach.
  6. Analytics and Reporting:
    • Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics.
    • Use tools like Google Analytics, HubSpot, or Adobe Analytics to provide actionable insights and recommendations.
  7. Lead Generation:
    • Create and manage campaigns focused on capturing leads through gated content, webinars, and downloadable resources.
    • Nurture leads through email marketing and remarketing strategies.
  8. Event Promotion:
    • Promote the organization’s presence at industry events, expos, and webinars focused on ADAS and automotive technologies.
    • Develop pre- and post-event digital campaigns to maximize visibility and engagement.
  • Education:
    • Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
  • Experience:
    • 3–5 years of experience in digital marketing, preferably in the automotive or technology sector.
    • Familiarity with ADAS technologies and automotive industry trends is a plus.
  1. Technical Knowledge:
    • Understanding of ADAS features and their relevance to safety, convenience, and autonomous driving.
    • Ability to translate complex technical concepts into engaging content.
  2. Digital Marketing Expertise:
    • Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, SEMrush, and Mailchimp.
    • Strong understanding of SEO, PPC, and social media algorithms.
  3. Content Creation:
    • Skills in creating and curating high-quality, compelling content tailored to technical and non-technical audiences.
  4. Data Analytics:
    • Ability to analyze campaign performance metrics and optimize strategies based on insights.
    • Knowledge of A/B testing and ROI analysis.
  5. Communication:
    • Strong written and verbal communication skills to collaborate with cross-functional teams and external stakeholders.
  6. Project Management:
    • Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

Job Category: ADAS
Job Type: Marketing
Job Location: Bangkok Chiangmai Kuala Lumpur Jakarta

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