Key Responsibilities
- Digital Campaign Strategy:
- Develop and execute data-driven digital marketing strategies to promote ADAS technologies, features, and benefits.
- Plan and implement campaigns across platforms such as social media, search engines, email, and automotive industry portals.
- Content Development:
- Create and oversee the production of digital content, including blogs, videos, infographics, white papers, case studies, and webinars, to highlight ADAS features and innovations.
- Collaborate with product and engineering teams to ensure technical accuracy in content.
- SEO and SEM:
- Optimize website and landing pages for search engines to increase visibility and attract qualified leads.
- Manage paid search campaigns (Google Ads, Bing Ads) and track performance metrics.
- Social Media Management:
- Develop and manage social media campaigns on platforms like LinkedIn, Twitter, Facebook, and Instagram.
- Engage with followers, respond to queries, and create a strong online presence for the brand.
- Branding and Awareness:
- Position the organization as a leader in ADAS technologies through consistent messaging and innovative campaigns.
- Collaborate with industry influencers, automotive forums, and publications to expand brand reach.
- Analytics and Reporting:
- Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics.
- Use tools like Google Analytics, HubSpot, or Adobe Analytics to provide actionable insights and recommendations.
- Lead Generation:
- Create and manage campaigns focused on capturing leads through gated content, webinars, and downloadable resources.
- Nurture leads through email marketing and remarketing strategies.
- Event Promotion:
- Promote the organization’s presence at industry events, expos, and webinars focused on ADAS and automotive technologies.
- Develop pre- and post-event digital campaigns to maximize visibility and engagement.
Qualifications
- Education:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Experience:
- 3–5 years of experience in digital marketing, preferably in the automotive or technology sector.
- Familiarity with ADAS technologies and automotive industry trends is a plus.
Required Skills
- Technical Knowledge:
- Understanding of ADAS features and their relevance to safety, convenience, and autonomous driving.
- Ability to translate complex technical concepts into engaging content.
- Digital Marketing Expertise:
- Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, SEMrush, and Mailchimp.
- Strong understanding of SEO, PPC, and social media algorithms.
- Content Creation:
- Skills in creating and curating high-quality, compelling content tailored to technical and non-technical audiences.
- Data Analytics:
- Ability to analyze campaign performance metrics and optimize strategies based on insights.
- Knowledge of A/B testing and ROI analysis.
- Communication:
- Strong written and verbal communication skills to collaborate with cross-functional teams and external stakeholders.
- Project Management:
- Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
Job Category: ADAS
Job Type: Marketing
Job Location: Bangkok Chiangmai Kuala Lumpur Jakarta